Free tool

LinkedIn Profile Feedback

Paste your headline and About section. Get an instant, rule-based score on length, specificity, CTA, hype words, and filler phrases — and a punch list of what to fix.

0/220

The line shown under your name in search results, comments, and post bylines.

0/2600

Only the first ~210 characters are visible before “see more”.

Free, no sign-up. Everything runs in your browser — your profile text never leaves your device.

Headline score

Paste your headline on the left to see it scored across length, specificity, hype words, filler phrases, and format.

About section score

Paste your About section on the left to see pre-fold strength, length usage, CTA, specificity, and filler phrases scored.

What this tool checks (and why)

Most LinkedIn profile audits are subjective. This one isn't — it looks for the same handful of objective signals that recruiters, buyers, and the LinkedIn search algorithm consistently react to. The point isn't to grade your taste; it's to flag the things you can fix in 10 minutes that genuinely change how your profile performs.

Headline: the five things that move the score

  • Length usage. LinkedIn allows 220 characters. Profiles using 60 or fewer leave most of the search-indexable space empty. Aim for 120–220.
  • Specificity. Concrete numbers, audience descriptors, and niche terms beat abstractions. A headline with no number or named audience is invisible in search.
  • Hype-word check. Guru, ninja, rockstar, wizard, thought leader — these signal effort over substance and get filtered out by serious recruiters.
  • Filler-phrase check. "Helping businesses grow", "passionate about", "results-driven" — empty calories that occupy real estate without saying anything.
  • Format. Separators (|, •, →) make a multi-concept headline scannable. ALL CAPS runs and emoji-stuffing both reduce trust.

About: the five things that move the score

  • Pre-fold strength. The first ~210 characters are the only thing visible before "see more". Open with a specific result, claim, or moment — not a "Hi! my name is" greeting.
  • Length usage. LinkedIn allows 2,600 characters. Strong About sections sit between 1,500 and 2,600 — enough to tell a story, prove results, and end with a CTA.
  • Call to action. If a buyer or recruiter reaches the end of the section, what do they do next? Email, DM, calendar link, or a URL — pick one, make it obvious.
  • Specificity. Numbers, dates, dollar amounts, follower counts, deal sizes. Proof beats claims every time.
  • Filler-phrase check. The same generic language that hurts the headline hurts the About — only worse, because there's more space for it to accumulate.

Common profile mistakes the tool catches

  • Headlines that are just a job title — leaving niche, audience, and proof completely off the page.
  • About sections that open with "I'm a passionate marketing professional" — the line a stranger sees in search results.
  • A 280-character About — too short to do any of the work the section is supposed to do.
  • A 2,400-character About with no email, no URL, no "DM me" — readers reach the end with nowhere to go.
  • Walls of buzzwords (synergy, leverage, ecosystem, holistic) that signal a profile written by committee.

How to use the score

Aim for 70+ on both sections. Below that, the "Fix next" list tells you exactly which lever to pull. Start with the lowest-scoring dimension — that's the one with the most upside. Re-paste your edits and watch the score move; the whole loop should take 15 minutes.

Frequently asked questions

What does this tool actually score?
Two parts of your LinkedIn profile: your headline (the line under your name) and your About section. Each is scored on five dimensions. For the headline: length usage, specificity, hype-word check, filler-phrase check, and format. For the About: pre-fold strength (the first ~210 characters), length usage, CTA presence, specificity, and filler-phrase check.
How does it work without using AI?
It uses a deterministic rule-based scoring engine that runs entirely in your browser. The rules are based on what consistently performs on LinkedIn — fitting under the 220-character headline cap, leading the About with a specific result instead of a 'Hi! my name is' intro, ending with a clear next step, and avoiding hype words like 'guru' or 'thought leader'. No data leaves your device.
Why does the pre-fold of the About section matter so much?
On LinkedIn, the About section is collapsed by default. Visitors only see the first ~210 characters before 'see more' appears. If those 210 characters open with a generic 'I'm passionate about innovation' line, almost no one expands the section. The pre-fold is your second hook — treat it the same way you'd treat the first lines of a post.
What's the ideal length for a LinkedIn headline?
LinkedIn allows up to 220 characters. Headlines under 60 characters leave most of the search-indexable real estate empty. Aim for 120–220 characters that include your role, niche, target audience, and (where relevant) a specific outcome or proof point.
What's the ideal length for the About section?
LinkedIn allows up to 2,600 characters. Strong About sections sit between 1,500 and 2,600 — long enough to tell a story, prove results, and end with a CTA, but short enough that readers don't bounce. Anything under 600 characters is leaving the buyer or recruiter with too little to evaluate.
Why do hype words like 'guru' or 'thought leader' lose points?
They signal effort over substance. Recruiters and buyers actively filter them out — and LinkedIn's own algorithm de-prioritizes profiles full of unbacked claims. Replace them with a specific outcome ('grew ARR from $400K to $4M') or a clear audience descriptor ('for early-stage SaaS founders'). The tool flags the most common offenders: guru, ninja, rockstar, wizard, thought leader, growth hacker.
Is the tool free? Do I need to sign up?
Yes, completely free. No sign-up, no credit card, no rate limit. The entire scoring engine runs in your browser — your profile text never leaves your device.

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